Behind the Bloom
Born from the belief that emotional awareness should be practiced daily and supported by technology that feels humane, warm, and tangible.
Our Mission
Our mission is to revolutionize the way people experience well-being beyond the screen, making the invisible visible and nurturing every person's self-care journey. Because when we bloom, everything around us blooms too.
The Path
From a master's program to a founded venture, across London, Shenzhen, and beyond.
Started the Master's program (TIE)
Multiple pivots, finding the idea
NoorSense is founded
Based in London
Based in Shenzhen
Representing Saudi Arabia at the Enactus World Cup in Brazil
TIE Showcase
The Team
A multidisciplinary team united by the belief that emotional wellness deserves better tools.
Tap a name on the photo to read their story.
Guidance
Experienced voices shaping our journey across wellness, strategy, and reflective practice.
Business Strategy
Founder of Ovii Breath and a leading voice in Saudi Arabia's wellness ecosystem. Experienced in building wellness communities, designing transformative experiences, and fostering meaningful partnerships across the health and wellbeing sector.
Spiritual Content Advisor
Educator, speaker, and community leader with over 30 years of experience in reflective learning, mentorship, and personal development. Her work focuses on helping individuals cultivate deeper self-awareness, meaningful reflection, and lasting personal growth through education and community engagement.
Traction & Impact
Early traction from workshops, events, and community engagement.
150+
Participants Engaged
6
Well-being Events
4+
Workshops Hosted
59
Paying Participants · $700+ Early Revenue
Recognition & Milestones
Backed by results, awards, and the trust of world-class innovation ecosystems.
🏆 National Champions — Enactus KAUST
NoorSense contributed as one of four ventures representing KAUST's winning team. Advancing to the Enactus World Cup in Brazil to represent Saudi Arabia.
🌍 Top 10 Saudi Finalist
Selected among Saudi Arabia's leading women-led ventures.
Our Ecosystem
NoorSense was founded through KAUST's Master's in Technology Innovation & Entrepreneurship and further developed through entrepreneurship residencies in London and Shenzhen.
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