Behind the Bloom
Born from the belief that emotional awareness should be practiced daily and supported by technology that feels humane, warm, and tangible.
Current Stage
From ideation to validation, building the foundation for a new kind of mental wellness experience.
Founded
April 2026
Built Through
KAUST TIE Program
Current Base
London, UK
Next Stop
Shenzhen, China (Aug–Oct)
First app version available on iOS and Android soon
Working toward pilots, partnerships, and early revenue
Exploring a Guinness World Record attempt for the largest simultaneous journaling session
The Team
A multidisciplinary team united by the belief that emotional wellness deserves better tools.
Experience in startup operations, manufacturing, and business scaling through previous experience working at biotechnology startups. Working directly with founders in a fast-moving venture environment, she contributes expertise in execution, partnerships, ecosystem building, and operational strategy.
Journaling practitioner from 3 years ago. Industrial Engineer, entrepreneur, and journaling practitioner. Experienced in scaling complex operations, leading cross-functional initiatives, and turning ideas into execution. Leads NoorSense's vision to make mental health support more accessible through AI-guided reflection and habit-building.
Guidance
Experienced voices shaping our journey across wellness, strategy, and reflective practice.
Business Strategy
Founder of Ovii Breath and a leading voice in Saudi Arabia's wellness ecosystem. Experienced in building wellness communities, designing transformative experiences, and fostering meaningful partnerships across the health and wellbeing sector.
Spiritual Content Advisor
Educator, speaker, and community leader with over 30 years of experience in reflective learning, mentorship, and personal development. Her work focuses on helping individuals cultivate deeper self-awareness, meaningful reflection, and lasting personal growth through education and community engagement.
NoorSense was built through King Abdullah University of Science and Technology's Technology Innovation & Entrepreneurship (TIE) Program, giving us access to world-class mentorship, resources, and a global innovation network.
